Lately I have been receiving email offers from a website that advertises the use of brain games to keep seniors’ grey matter active and supple. Much like crossword puzzles are supposed to do.
The website advertises “a training program to challenge memory, attention, and more.” Originally developed as meditation techniques for stress reduction, it reportedly has been found to also be valuable as cognitive therapy.
The ads became intense during December, appearing in my email box 3 or 4 times a week and finally offering me 15% off the enrollment price. I have never bought a game on the internet, but I clicked on the button, curious to see how much it might cost for me to rejuvenate my brain. Who can say what that would be worth? Nevertheless, I declined their offer which subsequently expired on December 31.
Late in January, the ads/pleas began to appear again. This time the offer was 25% off for enrolling. In urgent tones I was warned again that this discount would not be around forever.
My question is this: Don’t they remember that I declined their 15% offer? Have they forgotten? Might they also benefit from the games that are supposed to enhance their thinking processes so that their brains are operating at full capacity?
If they can’t remember something that happened only two months ago, perhaps I will invoke the old adage: Physician, heal thyself.